If you have interacted at all with marketing specialists or marketing recruiters then most likely you have heard or seen all kinds of acronyms and wondered what they were. Don’t worry, the following is our helpful Digital Marketing Glossary so you can crack the digital marketing code.

CTA – Call To Action

A piece of content or advertising material that is intended to get a listener, reader, or viewer to perform a certain act, which usually takes the form of a directive or instruction (e.g. click here or buy now).

CTR – Click Through Rate

This is the percentage of users who click a specific link to the total number of users who see an advertisement, email, or page. It is used commonly for measuring an online advertising campaign’s success for a specific website in addition to an email campaign’s effectiveness.

GA – Google Analytics

Allows you to be able to measure the ROI advertising in addition to tracking your video, Flash, and social networking applications and sites.

UX – User Experience

What User Experience refers to is an individual’s attitudes and emotions about using a specific service, system, or product. It includes the valuable, meaningful, effective, experiential, and practical aspect of product ownership and human-computer interaction.

CRO – Conversion Rate Optimisation

When it comes to internet marketing, conversion rate optimisation, or conversion optimisation, is a system that increases the percentage of the website visitors that are converted into customers, or in general, that takes a desired action on the webpage.

BR – Bounce Rate

This refers to the percentage of visitors to a specific website that navigates away from the website after viewing just a single page.

ROI – Return On Investment

This is a ratio between your net profit and the cost of your investment that results from an investment in certain resources. When you have a high ROI that means that the investment has gained favourably to the cost.

NPS – Net Promoter Score

This management tool that may be used for gauging the loyalty of a company’s customer relationships. It works as an alternative to more traditional forms of customer satisfaction research and it is claimed that there is a correlation with revenue growth as well.

YOY – Year-On-Year

This is a comparison of prices, figures, etc. with corresponding ones from the previous year.

SQL – Sales Qualified Lead

This type of lead is a prospective customer who has been vetted and researched – by the marketing department first and then by the sales team – and is considered to be ready to go into the next phase of the sales process.

MQL – Marketing Qualified Lead

This is a lead that has shown an interest in something that a brand is offering based on marketing efforts or is more likely to become a customer compared to other types of leads.

PPC – Pay-Per-Click

Also called cost per click, this is a form of internet advertising that is used for directing traffic to a website, where a publisher is paid by an advertiser whenever the ad is clicked. Commonly first-tier search engines are associated with pay-per-click.

CPL – Cost Per Lead

This is a type of online advertising pricing technique, where an explicit sign-up is paid for by the advertisers for a consumer who has shown an interest in what the advertiser is offering. It is referred to as online lead generation as well.

SERP – Search Engine Results Page

These are pages that the search engines display in response to a searcher’s query. The major component of a SERP is its listing of results that the search engine returns in response to a certain keyword query. The pages might contain other results as well like advertisements

KPI – Key Performance Indicator

This quantifiable measure is used for evaluating an employee, organisation, etc. success in meeting performance objectives.