We are lucky enough to have some first-hand advice, on starting your own brand, from the founder of Unconnected Clothing – Daniel Smith.
“Running your own clothing brand is a very rewarding and exciting experience, however it is not one that you should go into thinking that it will be easy. There are several times where you will debate carrying it on.”
I started my own brand ‘Unconnected’ in January 2013 after having several months previously debating with myself if to start doing it or not. Eventually I did and I’m so glad that I did so. My inspiration for starting the brand was simply walking down the high street. I was fed up of constantly coming across people that were wearing the same t-shirts etc as me. I have always been interested in design and felt that I could possibly offer the public an alternative choice to the classic high street brands such as Topman and River Island.
I was studying Product Design at the time at Nottingham Trent University, and I found that I was working on the brand a lot more than I was on my university work. I then decided from that I wasn’t meant to be on product design and switched courses over to fashion design.
Going back to starting up the brand I want to sort of give a few pointers to anyone wanting or thinking about starting up their own brand. Firstly you must have a clear and precise brand image, and image that you want to portray to your customers, and you must indentify who your customers will be so that you can design to their needs, this will also help you determine what your brand level and image is. Secondly be 100% behind your brand image and believe in it. Thirdly you must be very hard working, I have been up to the early hours in the morning countless amounts of times, just working on collections.
“You also need a group of people around you that will support you, I wouldn’t have been able to do this without the support and help of my girlfriend and family.”
If you would like to have a look at my brands website and social media its: