Gruhme – ‘A Brand For You’

If you’re looking for an aftershave online, the search can become pretty daunting, with hundreds on offer. Step into a shop and it’s the exact same story, a vast array of peculiarly diverse bottles all containing different scents and male grooming products can be pretty confusing, and many men grab the first familiar bottle they see to try the scent and if they’re lucky, find the right one for them. If you’re like me then you like to try new fragrances. One thing I do like to look for is something different, something my friends won’t have.

I came across Gruhme on Twitter. Gruhme is the brainchild of Rob Hallmark. Rob grew up in the West Midlands and studied law at Durham University. After a short spell in the Far East he returned to the West Midlands where he spent the next seven years working as a corporate lawyer before deciding to follow his heart and start his own business. As a consumer of men’s products Rob had struggled to find strong male brands that he truly identified with. With a passion for creativity, design and aesthetics Rob was inspired to create his own brand encompassing the qualities he found mostly absent from the modern alternatives, and Gruhme was his answer. Now, just under two years old, the Brand is available online at & at selected retailers in the UK.

Gruhme‘s ethos is simple, and is resonated through the Brands clean cut branding.




No imitation. No nonsense.

An extraordinary amount of effort goes into our brand image and product.We are not about achieving our second best, we are about achieving sophistication through simplicity.


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I was lucky enough to receive a bottle of the GRUHME NO.14 fragrance. The key difference between this and the ORIGINAL FRAGRANCE is purely the strength of the fragrance. The GRUHME NO.14 is a 14% stronger concentration, rather than 10% in the ORIGINAL Fragrance. This extra strength improves the longevity but also gives a more concentrated burst of scent.

The scent itself is awesome. It has a citrus scent that blends perfectly to give a sophisticated scent – perfect for every day use, for a gent looking for something a little more special.

(Ingredients: Alcohold Denat, Parfum, Benzyl Alcohol, Benzyl Benzoate, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Linalol, Evernia Prunastri Extract, Limopelicase-720x480nene).


Online orders are sent Royal Mail, Next Day, Tracked – Quick & secure delivery is always a winner for me!

It’s also definitely worth checking out the Gruhme Shave kit – something that will definitely be on my Christmas list this year!


Check them out here.



YSL L’Homme Libre | A New Fragrance at Hairtrade

YSL L’Homme Libre | A New Fragrance

Launched in 2011, Yves Saint Laurent fragrance L’Homme Libra was created by Olivier Polge and Carlos Benaim as an every day, fresh and youthful scent. The fragrance contains a mix of bergamont, pink pepper, and patchouli. Sweet and spicy, this masculine fragrance exudes an elegance, confidence, and class perfect for a summer night.

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Since the fragrance is powerful, a little bit goes a long way! It’s best to spray directly on the skin because you’ll smell it all day long. It’s currently on offer at Hairtrade for just £28.90, here! This one is definitely a good addition to any man’s cologne collection, especially to diversify from the typical musky and spicy scents that are common and traditional in men’s fragrances. This is a very good cologne and I would recommend it to everyone that wants something stylish and classy!

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You can purchase this perfume at Hairtrade, the leading luxury hair and beauty online store! ‘Created with their customers comfort in mind, their focus is on giving customers a simple and hassle‐free shopping experience.’ From our experience this is certainly true, they have a huge selection of men’s grooming products at really good prices. TheyHairTrade has a high standard of value with their price match guarantee, free delivery, and money back guarantee! Check them out now at