Just as many other major businesses, fitness companies have begun to realize that Instagram is a valuable platform to allow them to showcase what they offer and interact with their users. If you own a business in the fitness world and are looking to get started with Instagram, here are seven helpful tips that can help you leverage this social media giant to your advantage.
- The core of aspect of Instagram are the visuals.
It is well known that images are more effective than text when it comes to conveying a message. Instagram revolves around the use of photos and images. If you own a fitness business, consider showing off the services and products you offer using this platform.
As an example, you might post photos of your fitness equipment, your customers working out, or other aspects of your business as a way of showing off your services. Additionally, whenever you add a new product or service, you can post a photo as a way of announcing and promoting the new addition.
- Show off your valuable employees.
Trainers are one of the most important things that people look for when evaluating various fitness companies. If someone is looking to lose some weight, they not only want a company that offers the equipment they need, they also want a trainer who is knowledgeable and can help them reach their goals.
If you want to convey confidence to your user base, show off your trainers and other staff using Instagram. Take photos of them as they are working and, using the text space, include a little information so your users can get to know your employees.
- Follow fellow fitness companies.
If you want to succeed at using Instagram for your fitness business, you must stay on top of all the latest trends. Following other fitness pages is a great way to get some inspiration.
There are lots of them out there, from fitness clothing manufacturers to big names in sports and other athletics.
- Be smart with your choice of hashtags.
One of the things Instagram is most known for is their use of hashtags. As you post lots of pictures that deal with your business, make sure you hashtag them well so that your potential fans can find you.
There are many different tags that can be used, depending on what your company actually does. Some popular ones include #cardio, #workout, #getfit, #weightloss, #muscle, and #crossfit. These are just some of the hashtags that can help people find your page as they explore what Instagram has to offer.
- Interact with your followers.
If you want the people who follow you to stay interested, you have to engage them. You can ask questions using your captions, prompting them to answer in the comment section.
You can also respond to comments your followers make as a way of interacting. Additionally, Instagram can be used to organize a local meetup so your followers can get to know you and your business up close and personal.
Tools like Vibbi.com that allow you to purchase followers can be a great way to gain popularity when starting off. They allow you to see popular and in turn more people wish to follow you.
- Generate anticipation.
In order for a marketing campaign to succeed, you will have to generate some interest within your followers. You might consider rewarding loyal and interactive followers by giving them priority notice whenever a new product or service becomes available.
If you have an upcoming release, post some hints using photos before your launch. It will generate curiosity and make your followers start to anticipate what you have to offer. It will also help ensure that they feel special, getting a “sneak peek” at your latest offerings.
- Organize contests.
Another great way to engage your fitness followers on Instagram is to create a contest that your followers can participate in. As an example, a gym owner might ask followers to post photos of them working out at your gym. The winner is the one who gets the most likes, and they can receive a free month of service. These are just some of the things that can help your followers stay interested and engaged. Here are some ideas.