Not so long ago, videos were a marketing tool reserved for big business and corporations. However, with the rapid expansion of the internet, videos have become accessible to small and medium business enterprises that wish to effectively reach out to their target audiences. For new businesses and startups that are looking to make a name for themselves, branded video content has become the go-to marketing tool that they can use to capture the attention of their target audiences and grow their businesses. Here are some of the most remarkable ways numerous stakeholders in the industry are using video to scale their business operations.
1. Reaching More Mobile Consumers
The mobile user market has been getting a lot of attention from marketers in recent years. With the type of widespread popularity video has also been getting, mobile users have never been a more valuable target audience. To shed more light on this, a study done by Cisco recently revealed that more than 60% of mobile users consume video content alone. This is huge!
These new findings can be explained by an old quote that says: if an image is worth a thousand words, then a video is worth at least ten thousand. Video is the best means of packing a lot of useful information in a small and short piece of content.
2. Demonstrate The Benefits of A Product
Think about how you would explain how a consumer can effectively use a certain product (a complex or even simple product mind you) using a couple of pictures or screenshots. It going to be difficult, right?
Now, think about how easier the same process would be if you used a 30-sec video instead (or even longer if you have complex product).
When using the latter, you’ll be able to properly explain features that are a bit harder to understand. Consumers need to really understand what your product has to offer so that they do not make wrong conclusions or rely on past experience or hear-say to make their purchase decisions. Videos can easily clear up any misconceptions consumers may have regarding your product.
Product demos can be really helpful when you need to explain how your product is different from your competitor’s product. You can alternatively choose to use an instructional video that dives into the complex aspects of your product and how it can be properly used. The number of questions you get from customers can drastically reduce with the help of video.
3. Share Proof From Third-Parties
Marketers often fall into the trap of forgetting that old is gold and nothing beats the traditional brick and mortar marketing techniques. One timeless technique is use of recommendations to get more people to buy your product.
80% of consumers are more likely to purchase a product after getting a recommendation from persons they trust.
Attempting to gain a person’s trust and convincing them to recommend a product to someone in their inner circle sounds like a lot of hard work. However, a social media recommendation work almost 20% better than a traditional recommendation. That’s where you can use video to get the results you want.
4. Grow User Engagement
User engagement is really important to marketers as it does wonders in scaling any business.
Engagement is calculated using various elements such as sharing, liking, commenting, views, and many others. However, depending on the nature of your business and marketing campaign, these elements may vary considerably. Some of these elements may matter more than others depending on where your company has put emphasis on. Nonetheless, higher user engagement is a clear reflection that your audience is really invested in your product or service. Generally, a more invested target audience will contribute to more sales.
Again, depending on the nature of your business and the type of video you use, you can go with an informative and educational style that is rather direct to the point or a less-formal and entertaining style that is more interesting and captivating. Whichever way you choose to go, you may need to experiment a little before you finally get it right.