Month: April 2019

If you have interacted at all with marketing specialists or marketing recruiters then most likely you have heard or seen all kinds of acronyms and wondered what they were. Don’t worry, the following is our helpful Digital Marketing Glossary so you can crack the digital marketing code.

CTA – Call To Action

A piece of content or advertising material that is intended to get a listener, reader, or viewer to perform a certain act, which usually takes the form of a directive or instruction (e.g. click here or buy now).

CTR – Click Through Rate

This is the percentage of users who click a specific link to the total number of users who see an advertisement, email, or page. It is used commonly for measuring an online advertising campaign’s success for a specific website in addition to an email campaign’s effectiveness.

GA – Google Analytics

Allows you to be able to measure the ROI advertising in addition to tracking your video, Flash, and social networking applications and sites.

UX – User Experience

What User Experience refers to is an individual’s attitudes and emotions about using a specific service, system, or product. It includes the valuable, meaningful, effective, experiential, and practical aspect of product ownership and human-computer interaction.

CRO – Conversion Rate Optimisation

When it comes to internet marketing, conversion rate optimisation, or conversion optimisation, is a system that increases the percentage of the website visitors that are converted into customers, or in general, that takes a desired action on the webpage.

BR – Bounce Rate

This refers to the percentage of visitors to a specific website that navigates away from the website after viewing just a single page.

ROI – Return On Investment

This is a ratio between your net profit and the cost of your investment that results from an investment in certain resources. When you have a high ROI that means that the investment has gained favourably to the cost.

NPS – Net Promoter Score

This management tool that may be used for gauging the loyalty of a company’s customer relationships. It works as an alternative to more traditional forms of customer satisfaction research and it is claimed that there is a correlation with revenue growth as well.

YOY – Year-On-Year

This is a comparison of prices, figures, etc. with corresponding ones from the previous year.

SQL – Sales Qualified Lead

This type of lead is a prospective customer who has been vetted and researched – by the marketing department first and then by the sales team – and is considered to be ready to go into the next phase of the sales process.

MQL – Marketing Qualified Lead

This is a lead that has shown an interest in something that a brand is offering based on marketing efforts or is more likely to become a customer compared to other types of leads.

PPC – Pay-Per-Click

Also called cost per click, this is a form of internet advertising that is used for directing traffic to a website, …

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Not so long ago, videos were a marketing tool reserved for big business and corporations. However, with the rapid expansion of the internet, videos have become accessible to small and medium business enterprises that wish to effectively reach out to their target audiences. For new businesses and startups that are looking to make a name for themselves, branded video content has become the go-to marketing tool that they can use to capture the attention of their target audiences and grow their businesses. Here are some of the most remarkable ways numerous stakeholders in the industry are using video to scale their business operations.

1. Reaching More Mobile Consumers

The mobile user market has been getting a lot of attention from marketers in recent years. With the type of widespread popularity video has also been getting, mobile users have never been a more valuable target audience. To shed more light on this, a study done by Cisco recently revealed that more than 60% of mobile users consume video content alone. This is huge!

These new findings can be explained by an old quote that says: if an image is worth a thousand words, then a video is worth at least ten thousand. Video is the best means of packing a lot of useful information in a small and short piece of content.

2. Demonstrate The Benefits of A Product

Think about how you would explain how a consumer can effectively use a certain product (a complex or even simple product mind you) using a couple of pictures or screenshots. It going to be difficult, right?

Now, think about how easier the same process would be if you used a 30-sec video instead (or even longer if you have complex product).

When using the latter, you’ll be able to properly explain features that are a bit harder to understand. Consumers need to really understand what your product has to offer so that they do not make wrong conclusions or rely on past experience or hear-say to make their purchase decisions. Videos can easily clear up any misconceptions consumers may have regarding your product.

Product demos can be really helpful when you need to explain how your product is different from your competitor’s product. You can alternatively choose to use an instructional video that dives into the complex aspects of your product and how it can be properly used. The number of questions you get from customers can drastically reduce with the help of video.

3. Share Proof From Third-Parties

Marketers often fall into the trap of forgetting that old is gold and nothing beats the traditional brick and mortar marketing techniques. One timeless technique is use of recommendations to get more people to buy your product.

80% of consumers are more likely to purchase a product after getting a recommendation from persons they trust.

Attempting to gain a person’s trust and convincing them to recommend a product to someone in their inner circle sounds like a lot of hard work. However, a …

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Social media is popular in most regions around the world, especially in the UK where 52.2 million adults use these interactive platforms. However, there are a few puzzles about this platform that most people do not understand, and there are those who have tried to unfold the mystery behind it, such as Maria McGowan. Being a sociable and confident person, Maria McGowan discussed this niche in an article that she wrote.

In her article, she highlights that these interactive platforms can be of great use to both large and small business corporations. That is because of the proactive social media streams that never seem to seize up but develop and change with time. Even though there are a few challenges that most companies face when marketing on social media, the returns on investment are great. That is why almost 80% of online business has developed a social media marketing team.

What Is a Social Media Marketing Campaign?

In simple terms, a social media marketing campaign is a marketing strategy that is used to promote your business on social media networks in order to achieve business goals. Another factor you need to acknowledge is that your marketing campaign for social media can be simple or complicated, and it all depends on how you design it to be.

Another important thing you need to understand is that marketing campaigns are not the same. As marketers try to keep up with the latest marketing trends, keep track of their success and reach out to the right target market. That is why it is important to have a campaign that focuses on only one goal at a time.

However, the overall goal for each campaign is to get a response from clients, generate more traffic for your domain and promote your company’s image. Besides being focused on various ways of increasing revenue for your business, you can also use these marketing campaigns to introduce new services and products in the social media sector.

Benefits of Social Media Marketing Campaigns

As mentioned earlier, marketing campaigns for social media can be used to promote your brand awareness. Besides advertising your business, these campaigns have proved to be the most convenient way of reaching out to clients and customers. Moreover, these set of skills can also help you become better at search engine optimisation and as a result, improve your rating on search engines.

Another great benefit of using a social media marketing campaign is that it is affordable and easy to start, since you do not need any form of capital to start. All you have to do is take advantage of these social networks and sign up for free. After that, you can create a page for your business, such as a page for 3D animations services, and publish quality content related to your business as a way of advertising your brand.

How to Plan for a Social Media Marketing Campaign?

1. Set Realistic Campaign Goals

The first thing that you need to do …

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