If you have interacted at all with marketing specialists or marketing recruiters then most likely you have heard or seen all kinds of acronyms and wondered what they were. Don’t worry, the following is our helpful Digital Marketing Glossary so you can crack the digital marketing code.
CTA – Call To Action
A piece of content or advertising material that is intended to get a listener, reader, or viewer to perform a certain act, which usually takes the form of a directive or instruction (e.g. click here or buy now).
CTR – Click Through Rate
This is the percentage of users who click a specific link to the total number of users who see an advertisement, email, or page. It is used commonly for measuring an online advertising campaign’s success for a specific website in addition to an email campaign’s effectiveness.
GA – Google Analytics
Allows you to be able to measure the ROI advertising in addition to tracking your video, Flash, and social networking applications and sites.
UX – User Experience
What User Experience refers to is an individual’s attitudes and emotions about using a specific service, system, or product. It includes the valuable, meaningful, effective, experiential, and practical aspect of product ownership and human-computer interaction.
CRO – Conversion Rate Optimisation
When it comes to internet marketing, conversion rate optimisation, or conversion optimisation, is a system that increases the percentage of the website visitors that are converted into customers, or in general, that takes a desired action on the webpage.
BR – Bounce Rate
This refers to the percentage of visitors to a specific website that navigates away from the website after viewing just a single page.
ROI – Return On Investment
This is a ratio between your net profit and the cost of your investment that results from an investment in certain resources. When you have a high ROI that means that the investment has gained favourably to the cost.
NPS – Net Promoter Score
This management tool that may be used for gauging the loyalty of a company’s customer relationships. It works as an alternative to more traditional forms of customer satisfaction research and it is claimed that there is a correlation with revenue growth as well.
YOY – Year-On-Year
This is a comparison of prices, figures, etc. with corresponding ones from the previous year.
SQL – Sales Qualified Lead
This type of lead is a prospective customer who has been vetted and researched – by the marketing department first and then by the sales team – and is considered to be ready to go into the next phase of the sales process.
MQL – Marketing Qualified Lead
This is a lead that has shown an interest in something that a brand is offering based on marketing efforts or is more likely to become a customer compared to other types of leads.
PPC – Pay-Per-Click
Also called cost per click, this is a form of internet advertising that is used for directing traffic to a website, …